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June; Chengdu; sunny; warm climate. Jintang County town of penny pine community remoteness is picturesque scenery. The 36 year old Zhang Lizhen some anxiety -- since last March to start once the Yongda shoe, dagongmei to face all sorts of business process, the most anxious thing at the end of last year hit the international financial crisis. This time, however, she was no longer worried about the lack of orders. On the contrary, she was worried that the order was too large and the production scale of the factory could not keep up with it".
Zhang Lizhen's case is not a case. Reporter yesterday from the Municipal Statistics Bureau was informed that a group of the latest data: the first quarter of this year, Chengdu footwear enterprises above scale industrial added value of 508 million yuan, an increase of 26.7%, higher than the city's growth of 17.3% and 9.4 percentage points higher; the main business income of 2 billion 167 million yuan, an increase of 46.3%, higher than the city's growth of 22.5% in 23.8%. Data show that from last year, the international financial crisis under the influence of the yield fell sharply in the first quarter of this year sales income increased dramatically, the strength of the Chengdu shoemaking enterprise benefit and output have recovered or exceeded the level before the earthquake, some companies even more than doubled orders before the earthquake. Deputy director of the Municipal Economic Commission said that this means that the footwear industry in Chengdu has rapidly gone through the cold winter and ushered in a new round of development in spring.
Chengdu shoe enterprises four major tricks to deal with the crisis
in an interview with reporters during the investigation, a number of Chengdu shoe enterprises responsible person said that at present, their orders even more than before the financial crisis. Then, has attracted much attention of the international financial crisis has affected the depth of the Chengdu many shoe enterprises, is supported by what quickly out of the woods, to usher in the high growth rate, has created a myth? With this question, we investigated the number of Chengdu shoe enterprises, Chengdu footwear enterprises in support of the government, turn the crisis into an opportunity to do better, solve a problem in the development of international financial crisis.
's approach to crisis is different from one trick to another. Sum up, in the face of the crisis, Chengdu shoe enterprises in accordance with their actual situation, out of the different development path, of which "four tricks" worth the industry reference.
tricks one
frontsword go retail route
actually, in Chengdu's shoe-making enterprises, mostly rely on the Russian market started doing processing business, however, about the financial crisis last year, roshine Footwear Company Limited is responsible for Li Gang is quite calm. This is not only because the road is the direction of development from the beginning to do the domestic market, and the development of their ideas is Zoupian Jian Feng, created the unique sales model of shoes chain ". )
on May 18th, in the Western China Shoes Capital Industrial Park two phase project commencement ceremony and foundation ceremony, 32 footwear enterprises from Chongqing and Chengdu announced that they were settled at the same time. This is the Western China shoes capital phase of the introduction of more than 30 enterprises and more than 400 businesses, once again large-scale enterprises attracted.
it is understood that China's western shoe industry park by China's largest private shoe-making enterprises AOKANG group in January 9, 2003 investment construction. On the day of the two phase of the project to start the ceremony, in addition to 32 enterprises settled at the same time, Chongqing AOKANG building, boutique Exhibition Center, standard workshop a total of more than 1000 acres, 700 thousand square meters of construction are also one-time construction.
it is reported that the total construction area of 30 thousand square meters Chinese western shoe boutique Exhibition Center in May 2008 after the completion of the western region will become the highest grade China and perfect professional market; a total construction area of 10 thousand square meters of Chongqing AOKANG building will become a landmark Chinese western shoe industrial park.
and warehousing logistics center covers an area of 30 mu, total construction area of 24000 square metres will effectively meet the completion of a project and the more than 60 companies settled in the shoe production to bring increased demand. The 29 relatively independent standard factories for the planning and design of shoe-making enterprises started on the same day.
in addition, the county government and Chongqing AOKANG property company also provide a full range of services for enterprises: in the main road on both sides of the water, electricity, gas, communication pipes have been laid in place. Supporting residential areas, AOKANG blue water phase of a total sale, the two phase has begun construction.
good service and prospect naturally attracted many settled enterprises. Chengdu gold Baili shoe company responsible Li Changyuan told reporters that the enterprises are optimistic about the AOKANG group to give their "assistance policy", in the China western shoe an investment process, AOKANG enterprises stationed in not only rent concessions granted, but also in technical training, marketing and other aspects also provides special assistance for this, so they started the two phase of the project is full of confidence.
AOKANG group president Wang Zhentao said on the day of the ceremony, while 32 companies settled in that very optimistic about the prospects for the development of various China western shoes are two, AOKANG and the Bishan county government will continue to strive to make the service, to build a good platform, I hope more colleagues came to live and work in peace.
in this regard, Xu Yong, chairman of the China Leather Association, said, "an industry leader."
