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in 2006, exported to Eastern Europe and North America's Chengdu shoes exported nearly two hundred million U. s.dollars. European footwear purchasing alliance chairman Gski, the United States Shoe distribution participated in the international footwear forum and international procurement section and Retailers Association chairman Peter lairong. The day before, more than 20 of Chengdu shoe enterprises jointly, the candidate stage will western Sichuan shoes are state-owned company representatives, chairman Peng Jun on the construction of "Chengdu outstanding contribution award".
"is his" reputation "for the brand." Speaking of Peng Jun, a shoefactory company responsible for the Chengdu Deng Jianhua admiration shows between the lines. In 2002, the western capital shoes with the highest output value of only 5 billion yuan were up to 15 billion yuan by 2006. Deng Jianhua said, Chengdu shoes regardless of quality and technology in the country are legendary, but due to the long material processing and OEM production, the Chengdu women's shoes brand reputation is not high. Peng Jun thought of "brand alliance" - starting with industrial operation. Subsequently, China's "Ladies' capital", "industrial operation center" and "Chinese women's shoes capital" brand strategy alliance came into being, more and more independent brands, independent trade platform is also more and more effective.
"he is Chengdu shoes to the world", we have recognized the chief salesman "he." Deng Jianhua said, Peng Jun take "go out, please come in" strategy, and promote the development of local shoes enterprises in Chengdu. Peng Jun actively organized local enterprises, collectively participated in the GDS exhibition, the fair and other important exhibitions at home and abroad, for local enterprises to develop their career, change the concept of opportunity. At the same time, on the one hand Peng Jun planning, Chinese shoes are held in November 2005 the construction of Chinese shoes are international forum held in October 2006; the China shoes are "East shoes West" International Forum held in December 2006; the major events of China shoes are international procurement section etc.. To attract major industry associations, the well-known European and American buyers and experts at home and abroad come for their understanding of Chengdu footwear industry, expand Chinese women's popularity has played an important role, at the same time, also played a positive role in promoting Chengdu footwear export.
"his call, the" planning "into" order "." Deng Jianhua said, because of the Peng Jun planning of these activities, Chengdu shoes not only get a lot of international orders, also sketched out an internationalization channel: Chengdu shoes to keep foreign orders except for Japan and South Korea and Southeast Asia, also opened the export channel in Eastern Europe, North America, Middle East and other markets, at the same time, the grade of export shoes also increased the previous "spread the goods" to enter the European and American mainstream channels. (editor in chief: admin)
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