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as Chinese shoes "three state" (Guangzhou, Wenzhou, Quanzhou and Chengdu) of the four major producing areas in Chengdu, compared with other regions, attention is development of shoes production is Zoupian Jian feng. Chengdu has a long history, the production of shoes in 2002 after the government planning and guidance, Chengdu footwear enterprises quickly integrated into the modern industrial park built in Wuhou District, the former immediately stragglers and disbanded soldiers to form a cluster effect, Chengdu footwear industry usher in rapid development. With the "east west shoes", 1700 shoe-making factories relying on 2006, Chengdu footwear industry has an annual output of more than 1.2 shoes, double output value of 10 billion yuan, Chengdu has become one of the mainstay industries of Chengdu City, Wuhou District is also China Light Industry Association, Chinese Leather Industry Association awarded the "Chinese shoescapitalquot title.

at present, Chengdu shoes has entered the global 117 countries and regions, the export volume of more than 200000000 dollars. Beginning in 2005, the United States footwear distribution and Retailers Association, and paramount, and other giant buyers have to Wuhou shoe factory to look under the order. There are nearly 10 enterprises doing beauty lists. American orders are large and stable, but American orders are still in their infancy, and 70% of Chengdu's shoes are exported to Russia and Eastern europe. From three to May this year, Russia's total purchases of shoes in the West exceeded three hundred million dollars! However, major shopping malls in Chengdu can not buy "made in Chengdu" shoes, Chengdu local brand shoes have long been difficult to enter the local shopping mall sales: for a long time, most of the footwear industry Wuhou enterprises are important export and domestic light, heavy and light OEM brand, in the "Chengdu Wuming shoes" market misleading. In addition to propaganda does not keep up with the development of many large shopping malls in Chengdu state do not understand the quality of the shoes, Chengdu shoes no in-depth research, Chengdu women's shoes are often out of the larger local shopping malls. How to solve the difficulties, and promote "Chengdu shoes" to enter the local shopping mall, for Chengdu footwear brand building is of great significance.

1, Chengdu footwear industry development situation of

in recent years, with the rapid development of coastal economy, production of some traditional industries gradually shift to the central and Western regions. Chengdu footwear industry, relying on coastal enterprises and the international low-end low-priced market, through OEM, processing, sample and other business, the rapid expansion of industrial scale. At present, Chengdu has formed an industrial cluster consisting of nearly 4000 related enterprises, with annual sales income of over 10 billion yuan, of which 1 billion US dollars are exported, accounting for about 80%. Chengdu shoe industry in Sichuan Province as the characteristic advantage industry, has formed a "Sichuan footwear industry in Chengdu, a good momentum of development of Chengdu shoe industry, Wuhou District shoe Wuhou see" industrial park and its surrounding gathered more than 80% of the shoe-making enterprises in Sichuan Province, formed a production and marketing integration, and formed a complete set of shoes annually over)

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