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in the sports enterprises focus on adult products in our city, some children's shoes enterprises has quietly shifted his focus to the 8 to 16 year old adolescents, they are keen to capture the youth sports products of the huge market opportunities, to fashion sports shoes and apparel, equipment and other professional sports equipped with strong intervention in the sporting goods market segmentation at the same time, expand the market space, establish a brand image.

has been well-known sports brands at home and abroad are mainly focused on adult products, the spokesperson hired image are big sports stars, the playing of the "Youth" idea of enterprise almost No. At the same time, the enterprises producing shoes for children are facing fierce market competition. It is urgent to adjust strategies and seek breakthroughs. On 2004, children's sports shoes enterprises in our city shoes Bo Hui youth sports products saw a gap in the market, the formal implementation of the strategic transformation, transformed into a professional youth sports equipment brand operators, and realize the strategic upgrade again this year.

China customs data released on 9 July last year, China's export tax rebate policy adjustment obvious effect for one year -- the first half of this year, the policy adjustment of goods in total exports of $216 billion 800 million, an increase of 10.6%, an increase of only 21.6 percentage points year-on-year decline, is significantly lower than the same period of China's foreign trade export growth of 11.3%, inhibit the excessive growth of foreign trade export policy effect has been revealed. However, the policy adjustment has different effects on different products. The General Administration of Customs analyzed that, in order to achieve the aim of adjusting and optimizing the export structure, other measures should be taken.


commodity export growth gradually down

according to customs statistics, the first half of last year, China's policy adjustment of commodity export growth over the same period 4.5 percentage points higher than the overall growth rate of exports, but with the first half of last year began to implement the policy of export tax rebate policy adjustment, the export growth rate dropped gradually, the first half of this year, which is lower than the same period of export growth by 11.3 percentage points, the growth gap between show obvious enlargement policy effect is obvious.
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at the end of last year, exports of grain and flour have been introduced to cancel the export tax rebate, export quota, tariff collection management policy, under its influence, the first half of China's grain and flour exports 1 million 892 thousand tons, worth $790 million, down 68.9% and 38.5% respectively.

in addition, under the influence of the policy, the general export growth rate has slowed down significantly, and the export processing trade and foreign contracted project export goods have doubled and redoubled. In the first half of this year, the amount of exports reached US $134 billion 800 million, an increase of 5.8%, an increase of 32.7 percentage points, while the latter realized 67 billion 250 million US dollars, an increase of 12.4%, an increase of 7.4 percentage points. General trade was significantly higher than the processing trade.



structural optimization needs other initiatives

data also show that the effect of policy adjustment on different products is not consistent. Among them, clothing, toys, plastic products and other traditional commodities, the reduction in export tax rebates, the production of raw materials and labor costs continue to rise, and accelerate the pace of RMB appreciation impact factors, exports have been relatively sluggish state.

for example, the first half of 2008, clothing and accessories, toy exports were $49 billion 960 million and $3 billion 320 million, respectively, up 3.4% and 1.7%, down 18.3 percentage points and 22.7 percentage points respectively over the same period last year; plastic products export $7 billion 10 million, down 1.4% over the same period last year, an increase of 12.5%; footwear exports $13 billion 460 million, an increase of 12.5%, growth rate down 4.7 percentage points.

over the same period, aluminum, steel and other "two high" products also continued to show the effect of policy implementation, the peak monthly exports of high energy consuming products since 2007 June gradually decline, as of the first half, China's total exports of high energy consuming products ()
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